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< Back to news 12 October, 2017

Eee by gum! The Yorkshire Pud isn’t Yorkshire’s favourite food!

The Yorkshire pudding may not be as celebrated as we think this Yorkshire Pudding Day (13th October), with it not even reaching the top four favourite foods in Yorkshire.

New research from Beacon, Britain’s leading purchasing company, found that among Yorkshire diners, the Yorkshire pudding was the region’s fifth favourite food, joint with Thai curry[i]

Out of the 2,000 participants surveyed, other British favourites also performed poorly amongst those from Yorkshire, with bacon sandwiches being listed by just 2.3% as their favourite food, with only 2.9% of diners choosing sausage and mash.

puds

Alice Bexon, Purchasing Manager at Beacon, commented: “British diners are Alicespoilt for choice with the amount of meals now available to them so it isn't surprising there are different foodie favourites appearing. Whilst some of the classics, such as the roast dinner, are still popular, we are seeing some traditional meals such as sausage and mash slip down the list. It's sad news for the Yorkshire pud this Yorkshire Pudding Day, but with recent excitement around Yorkshire pudding wraps maybe it will climb back up for next year![ii]"

Yorkshire’s top five favourite foods:

1) Roast dinners (24.6%)

2) Fish & chips (13.5%)

3) Pizza (11.7%)

4) Steak & chips (9.9%)

5) Yorkshire pudding (4.7%), Thai curry (4.7%)

Top Foods

For more information about Beacon please click here or follow Beacon on Twitter @Beacon_YPP.

Research was conducted in September 2017 by 3GEM Research & Insights, with a respondent group of 2,000 people.


[i] 4.7% of respondents stated that Yorkshire pudding was their favourite food along with 4.7% stating that Thai curry was their favourite food.

For a full list of stats, please contact beacon@ilkagency.com

[ii] https://www.theguardian.com/uk-news/2017/sep/22/yorkshire-pudding-wrap-draws-crowds-becomes-a-social-media-sensation